For furniture makers & premium product brands
A product configurator that sells the craft, not just the price.
A premium maker loses the sale to an import that photographs the same and costs a quarter as much. Your site has to show the work that goes into yours.
Live demo, Mvule
Don't read about it. Use it.
In the demo, every choice moves three numbers together: the price, the maker-hours and the lead time. Most configurators move only the price, which teaches buyers to minimise it. Showing the hours teaches them what they're buying, and the page ends on cost per year against the import, the one comparison where the better piece wins.
Mvule is a fictional brand. A concept demo built by Koena to show the approach.Your version uses your content, prices and data.
What it does
Built around the answer, not the brochure.
Every furniture & premium products site we build starts from the one question that stalls your sale, and makes the answer something the visitor can use.
Every combination, drawn live
Timber, seat, cushion and size change the 3D piece instantly, in your workshop or in a buyer's living room, with no need to photograph 96 versions of one chair.
Price, hours and lead time together
Every option moves all three, so the premium explains itself as the buyer configures.
Cost per year against the import
An honest comparison with your real figures, and the frame in which quality wins.
you don't need for a single chair with four timbers, four seats, three cushions and two sizes.
What you get
Scope and price, up front.
The same honesty we build into your site: here's what's included and what it costs to start.
- Live configurator for your key pieces
- Price, hours and lead-time model
- Full specification sent with every enquiry or order
- Shopify or WooCommerce checkout if you sell online
- Design and build, mobile first
- Technical SEO: fast pages, structured data, real text behind every interactive feature
- Analytics and enquiry tracking
- 30 days of fixes after launch
A fixed quote after a 30-minute call. Larger sites with more interactive features are quoted to scope.
- Launch
- 3 to 5 weeks
- Payment
- 50% to start, 50% at launch
- Care plan
- Optional, monthly, after launch
- Clients
- Worldwide, fully remote
How it works
Four steps, no surprises.
A 30-minute call
We look at your current site, your buyers and the question that stalls your sale.
Fixed quote and plan
One price, a timeline and the interactive feature we'll build around.
Build with weekly previews
A private link you can click through every week, so there are no surprises.
Launch and care
Go live, then 30 days of fixes included. Optional care plan after that.
Questions
Furniture & premium products: common questions.
Do we have to configure every product?
No. We usually start with your best-sellers and use standard product pages for the rest.
Can customers buy online?
Yes. We connect to Shopify or WooCommerce, or send the full specification to your showroom.
Does this work beyond furniture?
Yes. It suits anything customers configure where the premium needs defending, such as lighting, kitchens, audio or solar systems.
How do you draw products without photos?
Each piece is modelled in 3D from its real dimensions, so every option is accurate. We add photography where it helps.
Do you work with clients in other countries?
Yes. We work remotely with clients worldwide, with video calls, a shared project board and weekly previews you can click through.
What does it cost?
Projects start from $2,500. You get a fixed quote after a 30-minute call, and it doesn't change unless the scope does.
Other industries
Every industry has its question.
Start a project
Tell us about yours.
A 30-minute call, then a fixed quote and a plan. We reply within one working day.